SweetGrass recently became an official member of the American Indian Alaska Native Tourism Association (AIANTA). According to the organization’s website, “For nearly two decades, AIANTA has served as the national voice for American Indian nations engaged in cultural tourism. In addition to serving as the voice for Indian Country tourism, AIANTA provides technical assistance and training to Tribal nations and Native-owned enterprises engaged in tourism, hospitality and recreation.”
Being a member of AIANTA means SweetGrass can make build meaningful relationships and make connections in the tourism industry. Every year, AIANTA (along with a tribal organization) hosts the only national conference dedicated to Native American tourism. SweetGrass employees will be exhibiting at this year’s conference at We-Ko-Pa Casino Resort in Fort McDowell, Arizona, at the end of October.
SweetGrass’s AIANTA membership will help build not only the SweetGrass brand, but the brands of all the Native businesses we partner with.
AIANTA has partnered with major organizations to spur growth in tribal tourism, such as the Department of Interior, the Bureau of Indian Affairs and the National Park Service. Connecting these partners with tribal businesses helps boost Native businesses and increase awareness of the thriving tourism industry in Indian Country.